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Image Rights: Salah and the Egyptian Football Association

May 1, 2018

Here are a few brief thoughts on the Salah/ Egyptian FA image rights issue that has been reported over the last week. The issue relates to Salah’s image used by the Egyptian FA with its commercial partners. It is believed the Egyptian FA have a partnership deal with mobile network WE (among others) & Salah’s […]

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To gamble or not to gamble: 10 key issues when negotiating sports sponsorship deals with betting partners

March 15, 2018

By Jonny Madill As the new Premier League season explodes into life in the midst of the competition’s 25th anniversary, it’s worth noting that no fewer than 9 of this season’s 20 top flight clubs have front-of-shirt sponsorship deals with brands in the gambling industry. Everton’s deal with African betting company SportPesa, Swansea City’s deal with […]

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The Final Day Conundrum

July 8, 2017

By Adam Lovatt, Omar Chaudhuri and Daniel Geey This time last year, we wrote a blog on the Premier League fixture list and a few curious anomalies. You can read our original post here. Our original conclusions related to the top five teams in the league (Manchester United, Manchester City, Arsenal, Chelsea and Liverpool) since […]

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Small Gestures make a Big Difference

May 26, 2017

The power of sport to inspire is fantastic to see. I wanted to share two very small examples of where small gestures have made big differences. Over the winter period, we teamed up with Puma, Hector Bellerin and B-Engaged. Puma donated huge boxes of football boots and we distributed them to Noah’s Ark Kids Hospice […]

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A Red, White and Blue Brexit

May 11, 2017

In the post-Brexit referendum aftermath, there has been plenty of speculation as to its impact on particular industries including sport and football in particular. My previous pre-Brexit referendum blog, I set out what the implications may be for a Brexit vote. Almost a year on, I provide some high level thoughts on the next step […]

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My Top 2016 Blogs

December 31, 2016

Thank to everyone for reading my blogs this year. Based on my analytics numbers, these are my top five blogs. Thanks for reading and looking forward to writing more in 2017. 1. Understanding the transfer window.  2. What Brexit would mean to UK clubs. 3. Work Permits and the Foreigner Debate 4. The Fixture List: […]

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Football Player Boot Deals Explained

November 25, 2016

Here are five tips to understand how football player boot contracts with elite brands like Nike, Adidas, Puma, New Balance and Under Armour work in practice. The blog explains how deals are structured, what the players will be required to do and how such deals fit into all the other agreements that a player will […]

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Five Top Tips to Understand Football Image Rights Deals

October 26, 2016

1. What are Image Rights (IR) and why are they relevant to the football industry? From a variety of commercial deals I have advised on a player’s image can include a player’s name, nicknames, likeness, image, photograph, signature, autograph, initials, statements, endorsement, physical details, voice and other personal characteristics. The idea is that the above […]

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The Curious Case of Premier League Game 38: Accident or Design?

August 4, 2016

By Daniel Geey, Adam Lovatt and Omar Chaudhuri Introduction During an early morning coffee between two of the three authors of this blog (Daniel and Adam), Adam came up with a particularly interesting statement; he couldn’t remember the last time the opening game of a Premier League season involved two top 5 teams playing each […]

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The £180m+ Game: The Premier League Awaits…

May 20, 2016

Around this time, there are plenty of articles suggesting how much promotion to the Premier League through the play-offs is worth. It’s previously been labelled as the £120m+ game and  the most lucrative game in world football. The aim of this short blog is to set out what the winners of the Championship playoff game […]