What a No-Deal Brexit may mean for Future Football Transfer Windows

By Judith McMinn, Owen Jones and Daniel Geey Introduction Halloween is likely to be upon us sooner than we think and with it comes the very real prospect of crashing out of the EU without a deal. The authors appreciate that the broader and more critical issues of the Irish border, food shortages, medical supply […]

Read More →

Premier League Club Broadcasting Monies: The Key Numbers

I had the pleasure of spending some time looking through a number of incredibly impressive and illuminating Swiss Ramble Twitter threads detailing past, present and (projected) future Premier League (EPL) and Champions League (UCL) broadcasting revenue figures. There was some fascinating detail and I wanted to highlight some of the significant numbers involved. £9.2bn: This […]

Read More →

The Changing Game: Done Deal Extract

This is the introduction extract from my football industry book Done Deal. How we consume football has changed dramatically over the years. When I was growing up in the 1980s, watching live football was a novelty. Only the occasional game was broadcast on television and, in contrast to today, few column inches were devoted to […]

Read More →

Recent Podcasts

With my book Done Deal published in January, it’s been a great opportunity to appear on a few fantastic podcasts in 2019. I wanted to put them all in one place for anyone to listen to. The exceptional Raf Honigstein was kind enough to sit down with me and chat about ‘The art of the […]

Read More →

Football Talks

Over the summer and autumn, I will be speaking at a number of fantastic events in London, Geneva, Miami, Mumbai and Jersey. I thought I would highlight a few of the talks and courses that may be of interest: Jumpers for Goal Posts Festival: I’ll be speaking on the Future of Football in London on […]

Read More →

Social Media Content: Sports Stars Be Warned

By Daniel Geey and Chris Paget, Partners in the Sheridans Sports Team Introduction Some readers will have never of heard of KSI, Zoella or DanTDM but each has huge online followings and have forged lucrative careers and brand associations especially across YouTube and Instagram as social media ‘influencers’. Many of the benefits of social media […]

Read More →

But who actually pays football agents?

Now, it may sound simple enough to suggest that an agent gets acommission of 5% – or, if they are lucky, 10%. The difficult part to explain is usually who pays the agent. You’d think it would be the player, right?Wrong. The majority of Premier League and top-end Football League transfersinvolve the buying club paying […]

Read More →

Brexit and Football (Again..)

Brexit Podcast Transcript between Daniel Geey and Owen Jones Recorded on 11 April 2019 DG: This is a chat between Daniel Geey of Sheridans Sports Team and Owen Jones, Head of the Immigration Team. What we wanted to do was just set out a short chat between us, bearing in mind obviously everything Brexit related […]

Read More →

A Football Squad Bonus Pool: An Example

By Daniel Geey and Courtney Bryan-Isaacs In addition to the specific bonuses in a player’s employment contracts, like appearance bonuses, players may also be paid a squad bonus. The squad bonus pool is an additional amount of money to be shared between the players at the end of a particular season, depending on the success […]

Read More →

When is an Appearance not an Appearance?

By Daniel Geey and Courtney Bryan-Isaacs Over the years, I’ve been asked to review a number of football player employment contracts. This blog sets out why the definition of appearance can be one of the most important contract definitions for clubs, players and agents to consider. Footballer Contract The commercial terms of an employment contract […]

Read More →

Image Rights: Salah and the Egyptian Football Association

Here are a few brief thoughts on the Salah/ Egyptian FA image rights issue that has been reported over the last week. The issue relates to Salah’s image used by the Egyptian FA with its commercial partners. It is believed the Egyptian FA have a partnership deal with mobile network WE (among others) & Salah’s […]

Read More →

To gamble or not to gamble: 10 key issues when negotiating sports sponsorship deals with betting partners

By Jonny Madill As the new Premier League season explodes into life in the midst of the competition’s 25th anniversary, it’s worth noting that no fewer than 9 of this season’s 20 top flight clubs have front-of-shirt sponsorship deals with brands in the gambling industry. Everton’s deal with African betting company SportPesa, Swansea City’s deal with […]

Read More →

The Final Day Conundrum

By Adam Lovatt, Omar Chaudhuri and Daniel Geey This time last year, we wrote a blog on the Premier League fixture list and a few curious anomalies. You can read our original post here. Our original conclusions related to the top five teams in the league (Manchester United, Manchester City, Arsenal, Chelsea and Liverpool) since […]

Read More →

Small Gestures make a Big Difference

The power of sport to inspire is fantastic to see. I wanted to share two very small examples of where small gestures have made big differences. Over the winter period, we teamed up with Puma, Hector Bellerin and B-Engaged. Puma donated huge boxes of football boots and we distributed them to Noah’s Ark Kids Hospice […]

Read More →

A Red, White and Blue Brexit

In the post-Brexit referendum aftermath, there has been plenty of speculation as to its impact on particular industries including sport and football in particular. My previous pre-Brexit referendum blog, I set out what the implications may be for a Brexit vote. Almost a year on, I provide some high level thoughts on the next step […]

Read More →

My Top 2016 Blogs

Thank to everyone for reading my blogs this year. Based on my analytics numbers, these are my top five blogs. Thanks for reading and looking forward to writing more in 2017. 1. Understanding the transfer window.  2. What Brexit would mean to UK clubs. 3. Work Permits and the Foreigner Debate 4. The Fixture List: […]

Read More →

Football Player Boot Deals Explained

Here are five tips to understand how football player boot contracts with elite brands like Nike, Adidas, Puma, New Balance and Under Armour work in practice. The blog explains how deals are structured, what the players will be required to do and how such deals fit into all the other agreements that a player will […]

Read More →

Five Top Tips to Understand Football Image Rights Deals

1. What are Image Rights (IR) and why are they relevant to the football industry? From a variety of commercial deals I have advised on a player’s image can include a player’s name, nicknames, likeness, image, photograph, signature, autograph, initials, statements, endorsement, physical details, voice and other personal characteristics. The idea is that the above […]

Read More →

The Curious Case of Premier League Game 38: Accident or Design?

By Daniel Geey, Adam Lovatt and Omar Chaudhuri Introduction During an early morning coffee between two of the three authors of this blog (Daniel and Adam), Adam came up with a particularly interesting statement; he couldn’t remember the last time the opening game of a Premier League season involved two top 5 teams playing each […]

Read More →

The £180m+ Game: The Premier League Awaits…

Around this time, there are plenty of articles suggesting how much promotion to the Premier League through the play-offs is worth. It’s previously been labelled as the £120m+ game and  the most lucrative game in world football. The aim of this short blog is to set out what the winners of the Championship playoff game […]

Read More →

What would Brexit really mean for the Premier League?

By Daniel Geey and Jonny Madill In the run-up to the Brexit referendum, there have been a steadily increasing number of articles on the Brexit consequences for the Premier League. This blog sets out our high level thoughts on what we can expect to see down the track should Brexit occur and the consequences for […]

Read More →