Small Gestures make a Big Difference
The power of sport to inspire is fantastic to see. I wanted to share two very small examples of where small gestures have made big differences.
Over the winter period, we teamed up with Puma, Hector Bellerin and B-Engaged. Puma donated huge boxes of football boots and we distributed them to Noah’s Ark Kids Hospice and a number of local hospitals. The kids loved their illuminous boots (even though I’m more of a black boot traditionalist!). It made a small but real difference to the youngsters over the festive period at an otherwise tremendously difficult time for them and their families.
Hector explained that:
“Puma were fantastic in helping put together a number of gift boxes for the kids. It’s important to give something back to the community and I hope in my small way that it made a difference.”
The second example happened recently. The guys at the fantastic charity Football Aid watched a moving BBC documentary about Ahmed Fawad. He lost a leg during the civil war in Afghanistan and could not even afford the money to buy a ball to play football. He is now playing for Arsenal’s disability team and is studying for a degree in the UK. Again, B-Engaged knew the community team at Arsenal and connected them with Football Aid. Football Aid put on pitch day events so that fans can live their dream and play on the pitch in the kit.
Arsenal have been a fantastic supporter of Football Aid and through the foresight of B-Engaged, Football Aid and Arsenal in the Community, it was arranged for the Arsenal disabled team, including Ahmed, to live the dream, (take a morning off work!) and play on the pitch. In culminated in a great half-time penalty shoot-out.
Football’s Financial Crisis: Three Ideas to Help Lower League Clubs
By Daniel Geey and Jonny Madill EFL Chairman Rick Parry has explained that without serious intervention, lower leagueRead More →
Concentrate on the Invisible: Supercharge Your Knowledge and Build Your Network
I recently ran a week long YouTube course on my experiences in breaking into the sports industry and forging a career.Read More →
The Newcastle Takeover: The Rules on Spending Will Still Bite
First Published in the Mail on Sunday Should the Newcastle takeover happen, it’s important to understand the spendingRead More →
An Insider's Guide to Football Contracts, Multi-Million Pound Transfers and Premier League Big Business Insightful, enlightening and thought-provoking, leading Premier League lawyer Daniel Geey lifts the lid on the inner workings of modern football.
Whether it is a manager being sacked, the signing of a new star player, television rights negotiations, player misconduct or multi-million-pound club takeovers, lawyers remain at the heart of all football business dealings. Written by leading Premier League lawyer Daniel Geey, who has dealt with all these incidents first hand, this highly accessible book explores the issues – from pitch to boardroom – that shape the modern game and how these impact leagues, clubs, players and fans.Buy Book