Small Gestures make a Big Difference

The power of sport to inspire is fantastic to see. I wanted to share two very small examples of where small gestures have made big differences.

Over the winter period, we teamed up with Puma, Hector Bellerin and B-Engaged. Puma donated huge boxes of football boots and we distributed them to Noah’s Ark Kids Hospice and a number of local hospitals. The kids loved their illuminous boots (even though I’m more of a black boot traditionalist!). It made a small but real difference to the youngsters over the festive period at an otherwise tremendously difficult time for them and their families.

hospice

Hector explained that:

“Puma were fantastic in helping put together a number of gift boxes for the kids. It’s important to give something back to the community and I hope in my small way that it made a difference.”

The second example happened recently. The guys at the fantastic charity Football Aid watched a moving BBC documentary about Ahmed Fawad. He lost a leg during the civil war in Afghanistan and could not even afford the money to buy a ball to play football.  He is now playing for Arsenal’s disability team and is studying for a degree in the UK. Again, B-Engaged knew the community team at Arsenal and connected them with Football Aid. Football Aid put on pitch day events so that fans can live their dream and play on the pitch in the kit.

Arsenal have been a fantastic supporter of Football Aid and through the foresight of B-Engaged, Football Aid and Arsenal in the Community, it was arranged for the Arsenal disabled team, including Ahmed, to live the dream, (take a morning off work!) and play on the pitch. In culminated in a great half-time penalty shoot-out.

ab

Thanks to Ehsen at B-Engaged, Hector Bellerin, David and Simon at Football Aid, Luke at the Arsenal Community Dept and Puma for their help.  Small gestures made a big difference.

Recent Posts

What a No-Deal Brexit may mean for Future Football Transfer Windows

By Judith McMinn, Owen Jones and Daniel Geey Introduction Halloween is likely to be upon us sooner than we think and with it comes the very real prospect of crashing out of the EU without a deal. The authors appreciate that the broader and more critical issues of the Irish border, food shortages, medical supply […]

Read More →

Premier League Club Broadcasting Monies: The Key Numbers

I had the pleasure of spending some time looking through a number of incredibly impressive and illuminating Swiss Ramble Twitter threads detailing past, present and (projected) future Premier League (EPL) and Champions League (UCL) broadcasting revenue figures. There was some fascinating detail and I wanted to highlight some of the significant numbers involved. £9.2bn: This […]

Read More →

The Changing Game: Done Deal Extract

This is the introduction extract from my football industry book Done Deal. How we consume football has changed dramatically over the years. When I was growing up in the 1980s, watching live football was a novelty. Only the occasional game was broadcast on television and, in contrast to today, few column inches were devoted to […]

Read More →

The Book

Done Deal

An Insider's Guide to Football Contracts, Multi-Million Pound Transfers and Premier League Big Business Insightful, enlightening and thought-provoking, leading Premier League lawyer Daniel Geey lifts the lid on the inner workings of modern football.

Whether it is a manager being sacked, the signing of a new star player, television rights negotiations, player misconduct or multi-million-pound club takeovers, lawyers remain at the heart of all football business dealings. Written by leading Premier League lawyer Daniel Geey, who has dealt with all these incidents first hand, this highly accessible book explores the issues – from pitch to boardroom – that shape the modern game and how these impact leagues, clubs, players and fans.

Buy Book